Two ways to work together, depending on what is in front of you: a product to build, or a business to make visible. The craft is the same; how it applies is not.
Where to start
Two doors, two conversations
Product and engineering teams
You have a product to build or to take over
A web app, an internal tool, a rebuild, an architecture that needs straightening out. I work from framing through to launch, and I write the decisions down instead of keeping them in my head.
Customers find you on social media or a Google listing, and nowhere else. I take care of your whole online presence for a monthly fee, with no commitment.
A project rarely needs just one of these. They combine depending on the stage of the product and what the team already knows how to do.
Product design
From user research to the final interface, I design flows built around real use and real conversion.
Front-end development
Modern, maintainable interfaces built with genuine attention to performance and accessibility.
Full stack development
I connect your interfaces to robust APIs and cloud-ready architectures.
Visual identity & interaction
Art direction, motion and micro-interactions. The difference between a site that exists and one people remember.
How I work
How a project actually runs
Four phases, and what each one actually produces. Nothing mysterious: at any point you should be able to say where the project is and what comes next.
Framing
Goal
Written scope
Constraints
Definition of done
Design
Flows
Mockups
Design system
Clickable prototype
Build
Architecture
Data
Interface
Back-end
Tests
Launch
Domain
Hosting
Security
Acceptance
Follow-up
What I commit to
No promise of results: results depend on you and on the market too. What follows depends only on me, and you can hold me to it.
Written
Scope, decisions and exclusions are written down before anything starts. What is not in there does not surface at the end.
Early
You see the product running before it is finished. Changing your mind is cheap at the start and very expensive at delivery.
Whole
From framing to launch, with nothing handed off in the middle. One person knows the project end to end, and it is the person who built it.
Reversible
The code, the domain and the access are yours. You must be able to leave without rebuilding anything. Otherwise it is not a service, it is a hostage situation.
Local businesses
Your entire online presence, for a monthly fee
A website built for your business, your domain name, hosting, your opening hours and address on Google Maps. Nothing to install, nothing to administer.
Describe your situation in a few lines: what you want to achieve, by when, and what already exists. You get a straight answer, including when I am not the right person for it.